Privacy Policy
In line with the new EU-wide General Data Protection Regulations (GDPR), please find our updated Privacy Policy below.
We have taken the opportunity to re-write our Privacy Policy to make it easier to read. However, the key information changes are as follows:
- Clarification that you can ask us to delete data we hold on you at any time, with the exception of data we are required to hold for regulatory purposes (i.e. transaction data required for tax reporting).
- Providing additional information re: the third parties we share you data with for marketing and general processing.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.alicebow.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
If you have given us permission to contact you for marketing purposes, we may hold your name and email address specifically for this purpose - even if you have not placed an order with us. We refer to this information as "Marketing Information."
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- Should you have consented to receive marketing, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
If you have consented to receive marketing communications from us, we will use the above data as well as any Marketing Information to provide you with communications about our products/services and other relevant information.
SHARING YOUR PERSONAL INFORMATION
We use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We use shipping carriers to send your order to you. All orders are dispatched from our London studio, so the only data we share with them is that required to print a shipping label for your order and to be able to track the delivery of your order. Below is a list of the carriers we use, along with links to their privacy policies:
Royal Mail - https://www.royalmailgroup.com/about-us/our-policies/privacy-notice
Global Freight Solutions - https://gfsdeliver.com/privacy-policy/
We use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Klaviyo for email marketing and sometimes for order processing emails. We will only ever send you marketing emails if you have given us your explicit consent to do so. You can read more about Klaviyo's use of your personal data here: https://www.klaviyo.com/privacy/dpa
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a legal request, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, Shopify may use your Personal Information to provide you with targeted advertisements or marketing communications they believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@alicebow.com or by mail using the details provided below:
FAMILY BOW LTD
Attn: Privacy Compliance Officer
1 Charterhouse Mews
London EC1M 6BB, United Kingdom
