One year ago, my little business changed overnight....  

In June, press in the USA reported that the Duchess of Cambridge (Kate Middleton) was a fan of Alice Bow insoles.  Then, in mid-July, the story went global.  Everyone from Elle Italy to Vogue Brazil were reporting on the story.  To say it was crazy is an understatement!

Since then, we have shipped forty thousand pairs of insoles to customers in over seventy countries - all insoles made with love in our little London studio.  

On this blog, I'll introduce you to our studio and all the goings on in world of Alice Bow.  The next few months are set to be exciting and we'll be travelling to Milan and New York (more news on that later!) as well as hosting a pop-up in London.  

But, for today, I thought I would pass our anniversary discount code on to you.  Just use the code "PRINCESS20" when you check out for a 20% discount on your order.  The code is only valid until midnight on Saturday 23rdJuly.  

And if you order this week, you're also in with a chance to win a PERSONALISE SET OF INSOLES valued at $159.  

As always, we love to hear from you.  So just drop us a note here or give us a shout on social media or at the studio ( or +44 0203 095 9706).  

x Rachel